In today’s competitive digital landscape, tracking search engine positioning is crucial for local service businesses. Whether you’re running a plumbing company, a landscaping service, or a cleaning business, understanding how your website ranks for important keywords can significantly impact your online visibility and customer acquisition. Mangools offers a suite of tools that make it easy to find and track a set of keywords, ensuring your business stays ahead of the competition. In this article, we’ll explore how to use Mangools’ Keyword Finder and SERPWatcher to optimize your search engine positioning.

Using Mangools Keyword Finder to Pick Important Keywords

When it comes to SEO, choosing the right keywords is the foundation of your strategy. For a local plumbing business, it’s essential to target keywords that potential customers are searching for in your area. Mangools Keyword Finder is an excellent tool for this purpose. Here’s how to use it effectively:

1. Enter a Seed Keyword: Start by entering a broad keyword related to your business, such as “plumber.”
2. Filter by Location: Narrow down the results to your specific location. For instance, if you’re operating in Miami, select “Miami” as the location.
3. Analyze Keyword Suggestions: Keyword Finder will generate a list of relevant keywords along with important metrics like search volume, keyword difficulty, and cost per click (CPC).
4. Select High-Impact Keywords: Focus on keywords that have a high search volume but relatively low competition. For example, “emergency plumber Miami,” “drain cleaning service Miami,” and “plumbing repair Miami.”

Based on this approach, here are 10-14 important keywords for a local plumbing business:

• Emergency plumber Miami
• Drain cleaning service Miami
• Plumbing repair Miami
• 24-hour plumber Miami
• Affordable plumber Miami
• Best plumber Miami
• Licensed plumber Miami
• Local plumbing services Miami
• Water heater repair Miami
• Leak detection Miami
• Sewer line repair Miami
• Residential plumber Miami
• Commercial plumbing Miami
• Plumbing installation Miami

Using Mangools SERPWatcher to Track Search Engine Positioning

Once you’ve identified your target keywords, the next step is to track their performance over time. Mangools SERPWatcher is designed to help you monitor your search engine positioning with ease. Here’s how to get started:

1. Create a Tracking Profile: Set up a new tracking profile in SERPWatcher for your website. Enter your domain and specify the location you’re targeting.
2. Add Keywords: Import the keywords you’ve selected from Keyword Finder into SERPWatcher.
3. Monitor Rankings: SERPWatcher provides a daily update on your keyword rankings, allowing you to see how your positions change over time.
4. Analyze Trends: Use the trend graphs to identify any patterns in your rankings. If you notice a drop in rankings, investigate potential causes and adjust your SEO strategy accordingly.

Tracking your search engine positioning with SERPWatcher enables you to stay informed about your SEO performance. You can quickly identify which keywords are performing well and which ones need more attention, ensuring your local service business remains visible to potential customers.

Discovering and Tracking Competitors with SERPWatcher

Understanding who your competitors are and how they rank for your target keywords is crucial for staying competitive. Mangools SERPWatcher makes it easy to discover and track your biggest competitors. Here’s how:

1. Identify Competitors: Use the “Top Competitors” feature in Keyword Finder to see which websites are ranking for your chosen keywords. For a plumbing business in Miami, this might include other local plumbers or larger companies offering similar services.
2. Add Competitors to SERPWatcher: In SERPWatcher, you can add these competitor domains to your tracking profile. This allows you to monitor their keyword rankings alongside your own.
3. Compare Performance: Analyze how your rankings compare to your competitors. Look for keywords where competitors are outranking you and identify opportunities to improve your content or backlink strategy.
4. Gain Insights: Understanding your competitors’ strengths and weaknesses can help you refine your SEO approach. For example, if a competitor consistently ranks higher for “emergency plumber Miami,” consider optimizing your website and content to better address that keyword.

Tracking competitors with SERPWatcher provides valuable insights that can inform your SEO strategy. By staying aware of your competition, you can make more informed decisions and keep your local service business at the forefront of search engine results.

Conclusion

Using Mangools tools like Keyword Finder and SERPWatcher can significantly enhance your ability to track and improve search engine positioning for your local service business. By carefully selecting high-impact keywords, monitoring your rankings over time, and keeping an eye on your competitors, you can ensure your business remains visible to potential customers. Embrace these tools to stay competitive and grow your online presence in today’s dynamic digital landscape.